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Technology

Trends in 2021: Healthcare and Digital Marketing

The role of digital marketing in healthcare industry is going to be much more than ever, with Covid-19 bringing a lot of uncertainties. The overall scenario of healthcare industry has taken a 360-degree turn. The whole healthcare industry has been trying to integrate the digital solutions with it to create a maximum impact.

2021 will be more about creating a customer journey with care, by engaging the patient/customer with various kinds of marketing platforms. Here are 5 reasons why digital marketing is essential for healthcare.

Telehealth will stay for longer

Those who are already in healthcare sector, it is the right time for them to invest in digital marketing for telehealth. It will help them reach a maximum number of users by making patients more informed about the services. The first step here is to build an inviting and professional website which has all the information a patient needs.

Online Patient Reviews Will be Important

With digital marketing carving out a niche in healthcare segment, online reviews are really getting important. They create an influence towards doctor or hospital’s brand. It boosts the local search rankings. According to wainscotmedia.com, 60 percent of consumers need to read four or more reviews before forming an opinion.

Search Engine Optimisation will bring Trustworthiness

Patients can only reach you when you are visible. Your healthcare business should be visible online. Your website should be rank high at the Search Engine page, here comes the role of Search Engine Optimisation. Most of the users just see the 1st page of Google search. The SEO campaign is important to optimise the content and serves the purpose. Before finalising a decision, people find all the medical related information and test the specific features.

Healthcare app is ruling the year 2021

To provide quick and quality services to the patients, the healthcare providers are investing in mobile application. This will create much more engagement with patients. The patients will also get reliable and needed information in a fast-forward manner. A lot of health apps are being launched every day, but unfortunately most of them cannot meet the user expectations. Most of the patients are looking to fix an appointment, access to their medical records, and find online prescriptions through the app.

Mobile traffic has grown 7-fold

According to the Journal of Medical Internet Research, 58 percent of the surveyed mobile app users had downloaded at least one mobile health app. People who own smart phones, have mobile apps which are focussed on providing information and updates related to health and fitness.

Those healthcare providers who are able to deploy digital marketing, gain much more visibility. If you are a healthcare provider, contact us. We will let you know the best ways of incorporating digital marketing in healthcare.

 

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Technology

How is Internet Marketing Making the Difference?

Internet marketing is going to rule the world for the next upcoming years. Why? Because it has made things easier than ever for businesses and everyone around.  Whether it is a small business, internet marketing is important.  All of us have a ‘digital life’ now. With the technology getting upgraded every day, we can unleash the benefits of discoveries happening around us. It is a contribution of internet marketing that we can promote our brand through website, app and social media channels.  All the trends are just available to us just in a click. Internet marketing is imperative across the sectors.

How is Internet Marketing creating Impact?

For marketing, it is difficult to go with the traditional marketing routes. It is easier with digital or internet marketing because you can measure and track the success. You can get the marketing insights too by evaluating or assessing your efforts towards the marketing you have done for your products or the services.

 Customers are ordering everything online

One of the Forbes reports showed that most of the consumers are shopping online, which is accelerating the need for digital transformation. The trend of shopping online is not a fad, its not going anywhere. Whether it is a restaurant or a grocery store, people are ordering online. This brings the brands to rethink their digital offerings, so that they give the best experiences to their customers. When the customers need everything online, those brands who have digitally savvy interfaces will reap benefits. 

Brings Two-way communication

It is true. Operating through a digital platform give the brands an opportunity to connect with the audience in a better way. The audience can be the visitors, customers or potential clients. The communication is not just one way; it is bidirectional and two way. When the customers have queries, they can get the contact details from the website. Alternatively, they can also contact you through your Facebook, LinkedIn, Instagram pages. If they like your product or service, they can also write reviews for your company. In return, you can always thank them for being a good customer in their journey.

Increasing the conversion rates

Social selling is on the rise. You can connect and convert. To make it easier, content marketers are developing the content which is specific and eye catchy, which can create influence in buying decisions. The social media marketers need to track the profiles of their potential clients and offer them the services accordingly. We know that the buyers are spending good time to research about the products which they want to purchase, so if you provide me the right information, you are on the way to crack deal.

Provides Actionable Insights

Your effort towards internet marketing will provide you with actionable insights to track the performance of different strategies which you have chosen. Unlike traditional marketing, it gives you the advantage of promoting your products with low cost of entry. You can always see how your competitors are performing in a particular industry.

It is always advisable to keep up with the latest technological trends. With Internet simplifying the technologies, it is easier for us to reach to the targeted audience as well. The recent trends in internet marketing can make a difference and help you increase the reach of your business.

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Technology

Top 4 Reasons why You Need a Website for Business?

When you already own a business, website is an essential part of it. It should not be a question whether you need it or not. Everyone who wants to create excellence in business must know how important it is to have a website. Most of the consumers are looking to find the information online because it gives them insights to make smart purchasing decisions.

Website Development has gained importance

Not just any firm, institution or big organization, even individuals go for developing their own website. It describes about your business and mission- be it your company or yourself. In the present scenario, a professional website is the backbone of any business. Your website should be professionally designed to attract people and boost to your sales.

A website can make Your Business Accessible

With a website, you make your business more accessible. People can reach you 24/7, 265 days. They can see what products or services you are selling. You can update about your offerings and people from anywhere can get to know more about your business. With a website, your business is just a click away. People can see where is your company headquartered and can contact if needed. In short, it adds authenticity factor to your business.

Your Virtual Shop Can Increase Brand Awareness

Your website makes your brand more visible which functions as a virtual shop. With your website, people get much more aware about your business. Once you have a website, you can get Search Engine Optimisation (SEO) done for your business. SEO helps Google to understand about your website. This way, when people search about the business through internet, Google redirects them to your business website.

A Website Can Bring Potential Clients

If you want potential clients to come to you, you need a functional website to see the products and services you are offering. Through the website, you can showcase the best offer and value propositions you can provide to your future prospects and potential clients. Once they come to your website, they must feel that your product or service is the right choice for them.

Your Virtual Shop Is a Digital Brochure

Gone were the days, where brochure and flyers were distributed in a widespread manner. People want to see everything online. Your websites conveys the message that why your business exists and how does it stands apart from other businesses in the same segment. Website as your business digital brochure shows that you are competitive and stay updated in the ever-changing business environment.

Once you have a well designed website, do not stop there. The website developers and online marketers suggest that we should always keep it updated. You can update about the new services, products, offering and discount. You should also redesign your website whenever required.

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Technology

What is ahead for Indian IT Industry under Joe Biden presidency?

Born St. Mary’s Hospital in Scranton , Pennsylvania, on 20 November 1942, Joseph Robinette Biden Jr is an American politician and presidential elect of the United States. Studied at University of Delaware, he is a member of the Democratic Party and has served as the 47th Vice President from 2009 to 2017. He has also earned a law degree from Syracuse University.

Under the regime of Joe Biden, we expect it is a positive sign from the Indian IT industry. We are also expecting that he will be focused on the technology and economic growth of the United States, which will certainly increase IT spending. When IT spending would increase, we can anticipate that it would offer lucrative opportunities to the Indian IT segment. This would certainly strengthen the India-US relationship

NASSCOM member companies have an important history in the U.S.; they work with over three-quarters of the Fortune 500 companies in the U.S., providing them vital technology services and helping them innovate, compete, and grow. India-U.S. bilateral trade increased by over 400% since 2005, with a total increase in value from $37 billion in 2005 to $149 billion in 2019 1: technology sectors of both countries have played a critical role in driving this (source: Nasscom)

It is quite interesting to know that the employees at large technology firms support Biden. As per CNN, $1.5 million was collected for Biden campaign from the giant technology organizations- Amazon, Google, Facebook, Apple along with their technological-focused subsidiaries. The arrival of Biden can also ease the rules for social media companies like Twitter and Facebook.  Everyone remembers when Facebook employees staged the virtual walkout in June this year, when the CEO of Facebook, Mark Zuckerburg had decided to not take any action against the controversial posts regarding Trump. They will also impact the India-US relationship.

For the US, the Joe Bidden will work on priorities like providing access to high-speed broadband which is the utmost requirement during this pandemic situation. Telemedicine and virtual education require basic digital infrastructure. For the current situation, the Digital divide is a priority in the United States. The government will also be open to work with technology and telecom firms, while they insist that the basic values of an open internet shall be maintained.  They would also support the technology start-ups with diverse founders to support their commitment towards multicultural blocs.